A single word can be a world and every letter a land

While there are numerous books on the market about Faeries, no books to date present the reader with practical history, philosophy and tools for entering Faerie by using art and story as touchstones to the imagination. Through story and image, The Runes of Elfland allows us to discover the Gateways to the Faery realm and reconnect to the powers of place abounding in our natural environments. Readers will return repeatedly to this book because its stories are the beginnings of their own stories; its art illuminates the path to their own creative expressions of place and their experiences with the wondrous.

The Runes of Elfland enables us to experience both tradition and place, helping us to hear the song of the soil, to observe carefully and closely the living world around us, to remember those that have gone before, and to travel with intention out upon the storied lands, leaving our own marks, our stories, for those who will follow.

Froud’s paintings are powerful icons. Each inspired by a specific rune, they are richly symbolic and open to infinite interpretations. The runes are letters as well as sounds and signs, simultaneously representing a host of metaphors: spells, places, conditions, feelings, artifacts. Inspired by the lore of individual runes, traditional knowledge, as well as his personal travels, Berk’s poetry and stories encourages the reader's imaginative engagements with the images, laying the groundwork for storytelling of their own.


"Brian and I, as artists and each in our own time, stood before the runes and both asked the same thing: 'What are you hiding, then?' We wanted to know what stories stood behind the ancient letters. We wanted to see where those stories might take us. We wanted to find the hidden lands within the lore. Brian painted. I wrote. This book is our answer to that question, our record of what we found within the runes." ~ Ari Berk

All the pieces of the natural world are a kind of living alphabet, each with a tale to tell, and if you look at the land in the right manner, there are stories to be read in the way leaves fall upon the ground, in the patterns of bird flight, in cloud shadow moving across the moor.

This, then, is a living book.
You may read the Rune for Beginnings today, but what will that rune mean to you twenty years from now?
After you plant a birch tree?
After you learn that crowns of birch were worn ceremonially by ancient people to signify the end of one life and the beginning on another?
After you walk to the birch wood?
After you turn the page?

The right rune drawn upon the ground can have curious consequences, might invite adventure, may open ancient doors. Here are the Runes of Elfland. Here are songs of the shining lands. Here are signs of crossing and threshold. Here are stories of fate and illumination. Here are images and tales of the guardians of mirth and magic, of laughter and language. Chant the charm, tell the tale, and step across… Even as children we know that letters are magic — the entrances to new stories, and new ways of experiencing the world. When we make our first tentative marks upon a page, we begin to understand the creative power inherent in letters and images.


©Brian Froud

©Brian Froud
Runes helps us to rediscover that magic, to journey into stories whose roots are found in and inspired by the ancient and enduring landscapes of legend, myth, and lore. Runes represent lore — the preservation in symbol and memory of all that that is wondrous, powerful, inspiring and wise. As both alphabets and icons runes reflect the many ages and peoples that have used them while also existing here and now, in the very moment of our recognition of the mark. We must listen to the land. Look for signs. Watch the shapes of nature, the branches, the stones, their shadows. Here are shards of tales waiting to be told. Because they are so deeply associated with peoples and legends (some hardly remembered in these times), if we truly wish to understand the transformational power of the runes, we must travel the paths of tradition into Elfland, the stronghold of myth, magic, and imagination. The key to that land resides — as it always has — in the act of storytelling.The sacredness of letters is largely forgotten in these times because our contemporary alphabets have become abstract. The letters "A, B, C" are no longer, for the most part, directly connected to symbolic meanings or the forms of the land. But with runes, we may again experience the power and poetry of a magical alphabet. Each letter has a sound, but also a story, a connection to a living, mythic world. These living letters and images are still full of portent and possibility: verdant lullabies, maps of the secret goblin provinces sprawling invisibly below the ground, solsticial sonnets, berry song, root wisdom, elvish prayers and puns, charms, alphabets, or the secret names that fade from our memories as we enter this world. Each rune provides a door into the Otherworld, into the time of trees, the distant age of stone, and the cave of knowledge where the answers to life’s mysteries may be sought and won.

Each rune is both an emblem of a unique living world and the key to that world, filled with wonder and wisdom, with vision and poetry. Each of these runic tales and its faery guardian has something to tell us, some perspective to impart, some new landscape to open to our senses.Even now, among clever folk, faery stories are still vital and necessary, important aspects of living traditions, because they do far more than merely entertain. They delineate boundaries between this world and the Other, they express rules of conduct, they identify safe pathways through the tangled forests of our lives. They keep us well warned and out of trouble. They are vessels of human wisdom, recorded, treasured, and handed down from times past.Imagine speaking the charm and reading these stories out on the land: Your words go out into the world. The old places are awakened. Now rising about you are the ghosts of ancient trees, twisted low, worn by the weight of time. Here are standing stones, a broken wall. Their quiet gives the place a sense of breadth and every sound, from footfall to the distant bird call, sinks deep into the mossy ground and is held within. From the edge-wood, the Faery Guardian emerges to join you for the telling of its tale.

As your voice rises and falls like the land, you will come to stand between the worlds, between the present and the past in the living moment of the tale's telling. Through storytelling, we ask the mythic world to stir and acknowledge us. Beyond the sound of our own voices, we may hear the horns of Elfland and in that way know the gates of Faery are close at hand.


©Brian Froud

©Brian Froud


How to begin?

Not hard to answer.
Choose a rune,
chant the charm,
tell the tale,
and step across.

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